Playamigo

Playamigo is a new product Suzanne dreamed up in the winter of 2021. Having recently moved close to a beach, she quickly tired of hauling a heavy beach chair and separate beach bag to the shore. After searching for a simple, great-looking, high-quality item that could serve as both a beach bag and a ground chair and finding nothing suitable, she decided to develop it herself (with the help of an industrial designer).   

She named it Playamigo, a combination of the Spanish words for “beach” and “friend”. After many rounds of compositions, Dave designed a logo that incorporates the primary shape of the product and communiates the brand’s spirit of fun.

Dave shot numerous photos of Playamigo in the studio on white background as well as in the field to demonstrate its various uses – at a picnic, at the beach, poolside, hiking and at outdoor performances in the park. He also recorded and edited a two-minute video for Playamigo’s Kickstarter campaign, which helped launch the product with more than $16,000 in funding from backers.

Dave also designed Playamigo’s packaging including the hangtag, user care and instructions sheet, and the branded shipping box.

Learn more and shop for Playamigo at www.theplayamigo.com.